Turn your difference into demand.

Learn the patterns and playbooks behind remarkable brands - so you can think sharper and apply them to yours.

Join 4,000+ Brand Builders ->

$30/mo billed annually. Less than $1/day. Cancel anytime.

Most wrong moves start with thin insight.

Differ gives you the data, frameworks, and patterns to get out of your own head, into your customer’s world, so you can make better-informed decisions.

Join Differ->

"Thank you for regularly and generously sharing your thinking - we're all smarter because of it. I appreciate you and your work."

- Ryan Morgan, Head of Brand @ Jeni's Ice Cream, Ohio

"There's a lot of stuff I intuitively know but it's not data-backed. Differ gives me that data. I'm smarter owner & client partner."

- Hannah C., Agency Owner @ Made By Carver, Atlanta

"Amanda has a unique way of helping you see the full board, spark ideas for differentiation and retention, and build your confidence as a leader."

- Erica Tuggle, Former Brand Director @ Coca-Cola, Atlanta

"Insight that helped me see my next steps way more clearly and confidently."

- Russ, Independent Artist & Entreprenuer, Atlanta

"You ARE THEE brand whisperer."

- Elfried Samba, Former Chief Community Officer @ Gymshark, London

"If you're looking to improve strategic thinking and creative confidence across your team - look no further."

- James Cuthbert, Senior Vice President @ Fiserv, Atlanta

"Amanda helps you see your essence without judgement and shows you how to use it to drive revenue and sales. "

- Chris L., Owner @ Leithe Labs, Raleigh-Durham

"Insight that helps me drive more value not only into the way I think but directly into my brands and my client's brands."

- Juwan Platt, Agency Owner @ Platt & Co., Atlanta

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

STRATEGY YOU CAN USE MONDAY MORNING.

What's Included

Upgrade your thinking.
Put it to work.

Think of Differ like a membership to MasterClass meets Harvard Business Review, with cultural nuance.

Sharpen how you think about positioning, differentiation, and brand leadership so you make 1-2 decisions a year that grow demand, pricing power, and business value.

Differ Live Lectures Series

Live masterclasses with Amanda breaking down how to diagnose, position, and scale. Recorded if you miss it.

Template & Tools Library

Downloadable tools to audit your brand, refine your positioning, and articulate your value more effectively.

Differ Newsletter

Receive regular emails with moves you can make next week. Not just ideas to save.

Behind-The-Scenes of Iconic Brands

Extended analysis and exclusive content on what distinctive brand leaders actually think, and what they said no to.

Meet Your Host

Hosted and delivered by Amanda Sabreah

Over a decade of building - not just advising.

Over a decade helping brands like Coca‑Cola, Red Bull, FIFA, and 150+ others sharpen positioning and build brands that actually move the numbers. Differ is where that playbook gets translated into breakdowns you can use on your own company.

Live sessions included. Bring your questions.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

THINKING DIFFERENTLY STARTS HERE.

Why This Matters Now

Your competitors have access to the same tools you do. The edge is in how you think.

AI can write your copy. But it can't diagnose your positioning. Differ sharpens the one thing that can't be automated - your judgment.

Join Differ->

Get shown what you wouldn't think to look for.

See what a chocolate company can teach a consultant, or what a restaurant can teach a B2B SaaS company - curated across industries to spark moves you’d never reach from inside your own bubble.

Ready to use. Make calls you can stand behind.

Translate intuition into data‑backed conviction you can explain to your team, board, or clients, using stories and tools you can drop into Monday’s meeting or your next deck.

Built to share. Bring your team, org, or students into deeper strategic thinking.

Share frameworks with your team, train future-ready employees, or bring students into real world strategic thinking. Go beyond theory with hands-on lessons they can actually use.

Why Differ?

Get shown what you wouldn't think to look for.

You’ve seen brilliant brands blend into the background.

And you also know brands that make real impact, the ones winning attention, trust, and loyalty.

The difference? Clear thinking, data-driven decisions, and a distinctive point of view.

But a distinctive point of view rarely comes from inside your industry or your own echo chamber.

Differ teaches you to look sideways - what a chocolate company can teach a consultant, what a musician can teach a SaaS founder, what a sneaker brand can teach a service business.

When you see from many perspectives, you find new ways to stand out.

Who a Differ Membership is (and isn't) for

Differ is built for people whose decisions are already moving meaningful money, or - you're just intellectually curious and want to learn. It’s not for anyone who wants results but isn’t ready to execute.

Founders & CEOs

Tightening narrative, category, and pricing power. You're making big calls and want them to actually move the P&L.

Leaders & Investors

You’re helping teams choose clearer positions and need stories and frames that land in the boardroom.

Independent Experts & Agency Owners

You sell thinking for a living and need fresher ideas to retain and expand your best accounts.

Creators & Entertainers

You’ve built attention and now want positioning that turns it into durable, non‑spammy income.

Who a Differ Membership is (and isn't) for

This is for you if:

This is not for you if:

You're tired of chasing trends
and want real strategy.

You're looking for
get-rich-quick playbooks.

You want to understand why things work, not just copy tactics.

You'd rather hustle harder
than build smarter.

You're intellectually curious about what makes brands win.

You're not ready to think differently about your business.

You'd rather learn from patterns than overnight success stories.

You just want templates without understanding the thinking.

You want to leave inspired
AND equipped.

You want the motivation
without the methodology.

Ready to think sharper and build smarter?

Differ Membership

Best for founders, leaders, and creators serious about building brands that stand out and scale.

$30/mo

Per person billed annually. $360 billed today.

Cancel anytime. Less than $1/day. Less than ~one DoorDash order a month to upgrade how you think about your business.

What's Included:

Monthly live lecture series with Amanda (recorded if you miss)

A growing template + tool library

Behind-the-scenes brand breakdowns

Weekly Differ newsletter with trends, analysis, and insight

Access to the full masterclass archive

Want to bring your team?

Get your whole team thinking sharper - together.

Your questions,
answered.

What if I can’t make a live class? Will there be a replay?
Will I get to ask Amanda questions & get her advice?
Can I buy a the pass for a friend as a gift?
How is this different from other business courses?

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